SOURCES OF INFORMATION FOR MARKETING RESEARCH OF THECONSTRUCTION PRODUCTS MARKET

Abstract

To achieve the goals of building a social market economy, the market for construction
products must be accompanied by market research, like the market for all other products, and
according marketing research, opportunities for selling products that are not needed by customers
must be stopped. For this, the correct selection and effective use of sources of marketing information
is important.Marketing research of construction organizations is a report on the collection, analysis
and results of the necessary information to identify indicators characterizing the marketing activities
of firms and enterprises. The article clarifies the differences between a marketing information system
and a marketing research system, and analyzes their individual elements and characteristics. It has
been established that the characteristic features of construction products, the specific position of
contracting firms in the construction products market and a number of other factors do not allow us
to analyze all areas of marketing research of construction products in a more specific form. Taking
this into account, the article gives preference to a more specific analysis of these areas.