PHOTOGRAPHY AND VISUAL CULTURE

Abstract

Photography, born at the end of the nineteenth century, has made enormous contributions to the development of science and art. It has firmly entered the arsenal of tools that graphic design uses to transmit and receive information, impart special expressiveness to works and, in general, create a special visual language and perception of visual culture. However, in the process of development, graphic design adapts photography to its needs, using its entire arsenal of tools to expand the horizons of visual perception. As a result of this, we can talk about the transformation of photography as an art form into photographics, a kind of universal graphic language that can be used in various areas of graphic design and which helps us understand and improve visual language