THE ART OF VISUAL COMMUNICATION, ITS EVOLUTION AND INFLUENCE, DESIGN THINKING

Abstract

 Visual communication is the information that the environment and people transmit to each 
other through actions that we can see with the naked eye. A visual image is an emotion caused by an 
imaginary image that is not currently there. Visual communication is a type of information received 
from images, communication and through observation. Visual information is a means of 
communication that is widely used to convey a message, evoke emotions. Currently, in most areas of 
activity, visual communication has become more important than ever. Through visual 
communication, we are witnessing a better acceptance by society in the areas of communication and 
graphic design. The application and effect of visual communication in different types of space is not 
perceived as meaningful in society. Visual communication, signs, typography, drawing, graphic 
design, illustration, industrial design, advertising, animation and electronic resources for the 
transmission of ideas and information covering (but not limited to) a large area such as: social media, 
culture, politics, economics and science, advertising and video clips, teaching and training, in 
production, speeches and presentations, etc. In a broad aspect, we are witnessing that taking into 
account the various visual elements play an important role in the delivery of information.