SOURCES OF INFORMATION FOR MARKETING RESEARCH OF THE CONSTRUCTION PRODUCTS MARKET

Abstract

To achieve the goals of building a social market economy, the market for construction products must be accompanied by market research, like the market for all other products, and according marketing research, opportunities for selling products that are not needed by customers must be stopped. For this, the correct selection and effective use of sources of marketing information is important.Marketing research of construction organizations is a report on the collection, analysis and results of the necessary information to identify indicators characterizing the marketing activities of firms and enterprises. The article clarifies the differences between a marketing information system and a marketing research system, and analyzes their individual elements and characteristics. It has been established that the characteristic features of construction products, the specific position of contracting firms in the construction products market and a number of other factors do not allow us to analyze all areas of marketing research of construction products in a more specific form. Taking this into account, the article gives preference to a more specific analysis of these areas.